Server-side Google Analytics

At Apple’s WWDC this year, among the Safari improvements is a new feature that blocks the trackers on a website, and Google Analytics is one of those blocked trackers. Turns out this is not true but still I decided to get rid of the Google Analytics in the browser since there are many ways to block it anyway. Another problem with using Google Analytics in the browser is that you need to add a Cookie policy to respect some rules like the GDPR.

I still want to know if somebody visited my site. So my question was: Is there a way to do server-side analytics? Since my website is hosted on Netlify, the easy solution would be to use Netlify Analytics but that is not cheap for me at $9/month/site. Maybe that makes sense for websites that make any revenue, but this is not my case.

My solution was to still use Google Analytics but from the server-side. More exactly by calling from a lambda function.

The lambda

This website is hosted on Netlify, so the solution is to implement a Netlify function, but even if you are using something else, you can still follow along. The idea is to have some server-side code that can be called from the browser.

First, we need to install netlify-lambda:

npm i --save-dev netlify-lambda

Then the Netlify configuration file, netlify.toml needs to be updated to indicate where the functions are built:

  command = "npm run build" # the command you run to build this file
  functions = "built-lambda" # netlify-lambda builds to this folder AND Netlify reads functions from here
  publish = "public" # gatsby builds to this folder, Netlify should serve all these files statically

Finally, we need to add the scripts that start & build the functions in package.json. I like to start both gatsby and netlify-lambda with a single command so I’m using the npm-run-all package but this is optional.

"scripts": {
    "build": "run-p build:**",
    "build:app": "GATSBY_EXPERIMENTAL_PAGE_BUILD_ON_DATA_CHANGES=true gatsby build --log-pages",
    "build:lamda": "netlify-lambda build src/lambda",
    "develop": "gatsby develop",
    "start": "run-p start:**",
    "start:app": "npm run develop",
    "start:lambda": "netlify-lambda serve src/lambda",

All the functions must be under a specific folder, I use src/lambda, and that folder path must be passed to netlify-lambda command.

The whole purpose of the lambda makes is to make a call to with some data. It requires your Gatsby Analytics id, something like UA-166862236-1. Also, we need to make sure we log only requests comming from our domain.

I use node-fetch to make the calls (but you can use something else):

npm i --sade-dev node-fetch

Here is the lambda code:

const { default: fetch } = require("node-fetch");

exports.handler = async (event) => {
  // we accept only post
  if (event.httpMethod !== "POST") {
    return { statusCode: 405, body: "Method Not Allowed" };

  const data = JSON.parse(event.body);

  // what is the allowed domain?
  const allowedDomain = "raresportan";
  const origin = data.origin;

  // we accept only requests from the allowed domain
  if (!origin.includes(allowedDomain)) {
    return { statusCode: 403, body: "Invalid Domain" };

  const url = origin + data.pathname +;

  // create a hash to be used as sessionid
  const hash = require("crypto")
    .update(data.useragent + data.screensize + data.offset + data.language)

  const endpoint = "";
  const payload = encodeURI(
  ).replace(/\//g, "%2F");

  try {
    const response = await fetch(`${endpoint}?${payload}`, {
      method: "POST",
      cache: "no-cache",
    if (response.ok) {
      return { statusCode: response.status, body: response.statusText };
  } catch (err) {
    return { statusCode: 500, body: "NOK" };

The client code

Before all, you need to be able to call the functions while we’re developing. To do this, you add the following in gatsby-config.js, assuming the functions run on port 9000 (which they do by default):

const { createProxyMiddleware } = require("http-proxy-middleware")

module.exports = {
    plugins: [
    developMiddleware: app => {
                target: "http://localhost:9000",
                pathRewrite: {
                    "/.netlify/functions/": "",

Create a JavaScript function that calls the lambda:

function sendData() {
  const sitedata = {
    useragent: navigator.userAgent,
    title: document.title,
    origin: window.location.origin,
    pathname: window.location.pathname,
    referrer: document.referrer,
    language: navigator.language || navigator.userLanguage,
    offset: new Date().getTimezoneOffset(),
      window.screen.width * window.devicePixelRatio +
      "x" +
      window.screen.height * window.devicePixelRatio,
  return fetch("/.netlify/functions/send", {
    body: JSON.stringify(sitedata),
    method: "POST",

Now you need to decide when the call the function. In my case, the page titles are changed using React Helmet and it took a while to figure out when to call sendData because the page title was updated after sendData was called inside a useEffect() hook, so the old title was sent to the lambda.

Finally I found that there is a callback that can be registered to React Helmet that is called after it did the updates:

      onChangeClientState={() => sendData()}

Remove the Google Analytics Gatsby plugin from gatsby-config.js if you have it and you’re done.


I think server-side analytics are the future because more and more people care about their privacy.

While this solution is not 100% compatible with using Google Analytics in the browser, since it doesn’t use cookies and doesn’t track the user, it is a step forward in how analytics should be handled.

I’m building this blog with Gatsby. It is still work in progress, here are some of the things I’ve implemented and you might find useful:

Want to learn more?